First of all, thank you for those who have posted feedback already from our quick-fire Q and A with club MD Natalie Atkinson.
Since we published the answers yesterday, there has been been lots of discussions surrounding one particular question posed by a fan concerning lapsed season ticket holders. Please find below the original question and the answer we published.
Q) Chris Aspin – Have any efforts been made to engage with fans who didn’t renew season tickets? I notice the owners vision and plan for the future said the fanbase hasn’t grown for some time. Surely those who actually had a season ticket recently should be contacted.
Yes recently all lapsed season ticket holders were contacted with regards to the half price season ticket offer. Also looking at encouraging new fans via with offers to secondary schools and via the Community Trust.
Additional information has now been provided by Natalie and she asks that we update you all. We felt it was only fair that we did as it was the Trust who published the original questions and answer. Below is the additional response.
I’d like to clear up my comments at the Trust meeting earlier this week with regards to half season tickets and lapsed fans.
- Our ST database is created by Ticket master. If a fan has requested not to share any info then we cannot contact them. (GDPR).
- If a fan has not left an email address, then no contact was made.
- This is the first time the club has started to interrogate the TicketMaster system to direct market fans. There are a number of areas that as a club we need to develop with TicketMaster.We created a database of fans that hadn’t bought a Season Ticket for last season. Those that had an email address and allowed sharing of information. This was a small number and these fans will have received an email about half Season Tickets.This was email one and project one of communicating an offer of half season tickets / season tickets and initiatives.From now on we will be communicating offers, pricing etc as to season tickets and any ticketing initiatives via email.We will continue to work with TicketMaster to develop a CRM system.The club recognises that communication is important. We can only do that if we get the correct data, which the club plans to do moving forward. Fans can help us with this by checking all their details are correct or complete missing data when purchasing tickets or season tickets online.
Thank you Natalie.
Trust asks that if fans have any further questions with regards to the club and your data/contact details, please contact the club directly.
Finally, the Trust asks fans to be mindful that club employees, fellow fans and the Trust team all want the best for our club. At times we may not agree but being civil to one another cost nothing, and it is the most wonderful time of the year.
Here’s to three points tomorrow.